Museums
Museum Exhibition Demand Campaign
A representative museum needs to improve discovery for exhibitions, family programs, and membership pathways.
Content
Primary focus
90 days
Roadmap horizon
Search
Core channel
Initial situation
Events and exhibitions were buried in navigation and pages lacked search-friendly context.
Planned outcome
The roadmap makes exhibitions, programs, and membership paths easier to discover and easier to measure.
Execution
Timeline and tools
Timeline
1
Visitor intent audit
2
Event page templates
3
Exhibition SEO
4
Membership CTA testing
Tools used
Search ConsoleGA4HotjarSchema validator
Strategist note: connect event structure, schema, internal links, and visitor CTAs before scaling editorial content.