Law Firms
Law Firm Intake Quality Program
A representative law firm needs fewer low-fit inquiries and a clearer path to qualified consultation requests.
Intent
Primary focus
90 days
Roadmap horizon
SEO/PPC
Core channel
Initial situation
Paid search was buying broad terms and organic pages did not qualify case type or urgency.
Planned outcome
The roadmap tightens practice-page intent, paid-search targeting, intake feedback, and lead-quality reporting.
Execution
Timeline and tools
Timeline
1
Practice audit
2
Content rebuild
3
Google Ads cleanup
4
Intake feedback loop
Tools used
GA4CallRailGoogle AdsSearch Console
Strategist note: lead quality improves when practice pages qualify fit and paid campaigns stop buying overly broad demand.