Paid Search
How to Find Wasted Spend in Google Ads
A quick framework for identifying tracking gaps, broad-match waste, weak landing pages, and low-quality lead sources.
Check the search terms
Wasted paid search spend usually hides in three places: search terms, tracking quality, and landing page mismatch.
Audit conversion quality
A lead is not automatically valuable because it is cheap. Feed actual sales and qualification data back into campaign decisions.
score = (business_value * ranking_gap) / implementation_effortReview landing pages
The highest leverage improvements often come from clearer landing pages, better negatives, and tighter intent segmentation.
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